Kuva minusta, Johannasta


I am Johanna Kinnari (b.1980), a freelance photographer and digital designer based in Helsinki, Finland.

When talking about digital design, I mean comprehensive design and development with a user-friendly approach. User interface design and user experience design are the core of what I do.

As a photographer, I collaborate with various companies. My clients include publishing houses and communication agencies as well as all companies that appreciate the value of visual communication.


My design methods are appropriate for innovations still at the idea stage as well as those already in use. The bulk of what I do includes user research, service drafts, concepts, information architecture and content planning. I also have experience in interaction design, wireframes and prototypes as well as user testing. In user research, I apply methods used in service design and qualitative research.


I studied digital service design and development at the Metropolia University of Applied Sciences in 2016–2020. I graduated with a Bachelor’s Degree in digital media in April 2020. The extent of the degree is 240 ECTS credits.

Abstract Hexagon

A Photographer

I have worked as a photographer for editorial clients for 16 years, five of which I worked as a full-time in-house photographer at the photo department of the A-lehdet media house. In the spring of 2011, I decided to take a leap of faith and started my own business – which I have been successfully running ever since. I have shot all kinds of photos and I have experience, for instance, in portraits as well as interior and product photography.

Mastering all the aspects of photographic production – customer encounters, visual planning, co-operation with all parties – is a key skill in customer-oriented photography. The focus of the work changes depending on the type and style of the photoshoot. For instance, when shooting portraits, it is important to listen to the person being photographed and create an environment that allows both the subject and the photographer to succeed.


Shooting interiors, collaborative skills are essential as the photos need to showcase the interior journalist’s ideas and styling in the best way possible while also sticking to each publication’s own graphic instructions. When shooting brand photos for businesses, it’s important to understand the nature of that company, its target audience and values. The unique characteristics of each company should be reflected in their visual communication.

Pink Gradient